Cognos CEO Watching Managed Services

20130227-RobAshe_800The folks at Cognos, one of the leading business intelligence software providers, are in a curious position. Cognos’s rivals are getting acquired by big players like Oracle and SAP AG. And the software industry as a whole is moving toward software as a service (SaaS) — think and So where does that leave Cognos? The BI software provider has to get a better feel for SaaS, managed services and the channel. Fast. Cognos’s CEO is doing exactly that. Here’s how.

The VAR Guy noticed this morning that Cognos CEO Rob Ashe has joined Third Brigade’s board of directors. Smart move. Third Brigade is an up-and-coming security company that also has a managed services focus. In fact, Third Brigade in September expanded its partner program to support service providers.

Ashe’s decision to join Third Brigade’s board should be a win-win. Third Brigade gains valuable insights from a CEO who knows how to compete with some of the world’s largest technology companies. And Ashe gains valuable perspective on the MSP and SaaS trends. Cognos can only benefit from that as the company faces heightened competition from Oracle and SAP.


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